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Re-thinking the relationship with your current Unified Communications Provider?

We rarely turn on our computer, tablet or mobile phone and think about what makes our devices tick, how our calls are received by the recipient or what makes a message send from one device and appear on another. That is, until the day you walk into the workplace and your co-workers are unable to call, message or conference customers, suppliers and colleagues. Worse still those very customers and suppliers can’t call or contact your business. Just imagining the cost in lost business and productivity can cause an eye to water and that’s before considering the possible reputational and brand damage to your growth organisation.

As one of only a handful of Cisco Master Collaboration  Partners in the UK; voice, video and Unified Communications ”UC” are one of Nowcomm’s key area of expertise. Ensuring 100% service availability comes with significant technical challenges this only gets more complex over time with the ongoing need to integrate and co-exist alongside a wider range of applications and IT services. In today’s corporate environment it is impossible for IT managers to become and remain experts in every vendor technology and architecture that the organisation needs to deploy. This  is why we are so passionate about our expertise and skills, because we offer invaluable expertise, insight and support into how organisations  can maximise the advantages of Unified Communications solutions.

If you’re looking to review your communications or network infrastructure regardless of where you are in your current lifecycle, then it’s worth having a conversation with our project engineers. In addition to market leading expertise, Nowcomm’s business strategy is powered by the reliability and market stability of leading networking vendor, Cisco. Your business might be reliant on its current UC or more traditional separate voice, video and messaging environments to operate effectively and successfully, which is why choosing a stable professional services partner and underpinning technology manufacturer is key. Many traditional voice, video and contact centre vendors have faced difficulties in the market, for e.g. there has been considerable media coverage focused on US manufacturer Avaya, who due to a decade of losses need to file for Chapter 11 protection to save it from collapsing into bankruptcy. Other previous major vendors are no longer in the market at all; the 100-year-old giant Nortel suffered into financial meltdown and went into Chapter 11 , before the business broken up where possible sold off (footmark 2). Other exits include manufacturing giant Siemens first diluting their position in voice and networking services by creating Siemens Enterprise Communications in 2008 for which they held only a 49%s stake before finally selling the business completely in 2015 (footnote 3)  business before finally selling its minor stake in the business to ATOS. Other examples include the once might Ericsson selling it’s enterprise PBX business to Aastra (Footnote 4). 

The above are examples of considerations that we at Nowcomm take on behalf of our customers as our own services and solutions model evolves with the ongoing innovations across the technology industries. For Nowcomm, promoting and working with an innovator and manufacturer such as Cisco offers our customers a solid, financially secure technology platform that is also marketing leading and continually innovating as shown by the most recent Gartner Magic Quadrant for Unified Communications (footnote 5).  

Gartner themselves identify Cisco as the clear leader. For those of us who have now been in this industry for many decades, there are some significant points to this latest Gartner Quadrant.  Firstly, the names no longer on the quadrant (and in existence) that dominated the market just one or two decades ago.  Secondly, that two companies that have been in the voice and unified communications space for less than two decades (Cisco and Microsoft) are positioned ahead of all others. Which leads to the third and important market question, what is the likelihood of other names on this list falling by the way side in the next 36 months, and is my business using any of these manufacturers at our business locations.

As a final point of food for thought when looking at your current voice PBX or unified communications infrastructure used by your organisation don’t forget the many technical and cost advantages of SIP services for the voice transport to and from the world outside your organisation. Migrating from traditional voice such as ISDN services to IP voice transport solutions, allows businesses to work more efficiently from both an operational and cost perspective. Using SIP allows your voice platform to develop and scale at a pace that’s right for your business. SIP is a lower-cost alternative to using traditional ISDN trunks, and allows greater flexibility and control over your channels. However, to be successful here, it’s imperative that your IP or data network is configured correctly to be capable of reliably and securely carrying voice and video communications. This is where Nowcomm’s expertise slots in perfectly.


Using SIP

Using ISDN

Flexibility – You can add, remove and split lines as you see fit.

Unable to add, remove or split channels, which isn’t ideal and means your business’s communications can stay stagnant until you upgrade.

You can choose how your calls are delivered and manage changes.

Changes can be prolonged and are dependent on your traditional telco service provider to implement, which can be inconvenient and inefficient.

You can save up to 50% on line rentals and 25% on call costs.

Is typically more expensive especially as legacy infrastructure is now becoming costlier to support. 


Nowcomm’s senior engineering team has designed and implemented Unified Communications Solutions utilising the latest in cutting edge collaboration technology. Some examples, including of our projects include customers such as AESSEAL, Hawksford  and Middlesbrough Council can be found here.



1 Avaya Files for Chapter 11 Bankruptcy Protection Wall Street Journal

2 Nortel plans break up Financial Times

3 Atos buys IT communications firm Unify for 340 million

4 Ericsson sells enterprise PBX business to Aastra Network World

5 Magic Quadrant for Unified Communications Gartner Inc


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